Target Goes Gender-Neutral

Have you heard?  Target is going gender-neutral in some sections of their stores.  Not the men’s and women’s and boys’ and girls’ clothing sections, but in others that aren’t so blatantly gender-specific.  A statement from the Target website says,  “For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.”

You may have heard that Franklin Graham and other Christian leaders have criticized Target for this move.  Graham took to Twitter and said:

@Target may be forgetting who made their stores strong. It’s working families, fathers, mothers, boys, girls-not gender-neutral.

A couple of comments…

First, what we have here is a reminder of how powerful a small group of people can be.  A woman named Abi Bechtel took a picture of what she thought was a sexist display in a store and tweeted it, with the words, “Don’t do this.”  That’s one person.  One tweet.  But it caught on, went viral, and now a mega-corporation is changing its policy.

Instead of complaining about this, maybe we Christians ought to be taking a lesson.

Second, let not your hearts be troubled.  This is not a big deal.  ISIS is a big deal.  Violence in the streets is a big deal.  Poverty is a big deal.  Government corruption is a big deal.  Changing the bedding signs at Target to read “Kids” instead of “Boys” or Girls” is not a big deal.  I never cease to be amazed at what Christians get fired up about.

And what they don’t.

I suspect that if Target made this change without telling anybody, most people would never even notice it.  But because there was a news report about Target going “gender neutral,” Christians started having coronaries and rallying the troops.  I’ve even heard some people say it’s time to boycott Target.  They’re probably the same people who are boycotting Wal-Mart for hurting small businesses.  I wonder where those people buy their toothpaste and toilet paper?

There’s so much in this world that should inflame our passion.  Oh, that we might spend our righteous indignation on things that truly matter.


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2 Responses to Target Goes Gender-Neutral

  1. Rebecca Malin says:

    Unrelated to target, because I don’t care about the sign changes, I do refuse to shop at walmart, because I can get my toothpaste and toilet paper at any number of local grocery stores that actually pay their workers from their profits rather than raising prices.

  2. Pat Dane says:

    Amen! Thanks Mark for the right perspective!

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